Podcasting is here... Are you ready?
Information Week has an article worthy of attention. Is your business ready for Podcasting?
Is Podcasting just a way for the big media players to push out extra content on a pay-for-play basis? Is it a way for people to crank out niche content with sub-par audio quality and low production value? Is it something in the middle? Or, is is something else?
I like to look at the big picture... It is time to look at Podcasting as a serious business tool. I certainly do, and I've made serious efforts to reflect that view. Are you ready?